1. Scope

This Privacy Policy describes how Gumroar (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our websites, tools, mobile applications, and services (collectively, the “Service”).

This policy applies to:

• The Gumroar.com website and mobile applications (the “Site”).
• Information collected through your use of the Service.

Capitalized terms align with definitions in our User Agreement.

2. Data We Collect

We collect and store the following categories of personal data:

A. Information You Provide

• Contact details (name, email, phone number).
• Seller payment information (financial account details, transaction history).
• Marketing preferences and engagement data.
• Other personal data voluntarily submitted.

B. Buyer Information Collected for Sellers

Sellers determine the scope of data we collect on their behalf, which may include:

• Transaction details (purchases, content accessed).
• Payment information (credit card numbers).
• Contact and shipping information.

C. Automatically Collected Data

• Device and browser details (OS, IP address, device identifiers).
• Usage analytics (pages visited, session duration, navigation paths).
• Location data (city/state level).

D. Social Media & Third-Party Data

• Profile information from platforms (e.g., Facebook, Twitter) when you use single sign-on.
• Interactions with our pages on third-party platforms (governed by their policies).

E. Sensitive Data

If you submit sensitive personal data (e.g., health information), you consent to our processing as described herein. Do not provide such data if you do not agree.

3. Cookies & Tracking Technologies

Types of Cookies

Managing Cookies

• Disable via browser settings (may limit functionality).
• Use industry tools (e.g., NAI or DAA for ad preferences.
• Do Not Track: We currently do not respond to DNT signals.

4. How We Use Your Data

• Provide and secure your account.
• Process transactions and deliver services.
• Communicate (e.g., updates, promotions).
• Comply with laws and prevent fraud.
• Anonymize data for analytics.

For Buyers: Data is used per sellers’ instructions (e.g., order fulfillment).

5. Data SharingWe disclose personal data to:

• Service Providers: Payment processors (e.g., Stripe), fraud detection.
• Sellers: For order completion.
• Legal Authorities: When required by law.
• Business Transfers: Mergers/acquisitions (with user notice).

6. Security & Retention

• Data stored in the U.S. with industry-standard safeguards.
• Retention periods align with legal obligations and business needs.

7. Your Choices

• Access/Correct Data: Edit profile or email [email protected].
• Delete Account: Request via email (note: some data may be retained for legal reasons).
• Marketing Opt-Out: Unsubscribe link in emails or contact support.

8. International Transfers

Data may be transferred globally, including to the U.S. EU users: See Section 13 for safeguards.

9. Third-Party Links

We are not responsible for third-party privacy practices. Review their policies separately.

10. Policy Updates

Changes will be posted here with an updated “Last Revised” date. Material changes may be notified via email or Site banners.

11. Google User Data

• Limited Use: Data accessed only for app functionality.
• No Sale/Sharing: Except for legal compliance or user consent.
• User Control: Revoke access via Google settings.

12. Contact Us

Questions? Email [email protected].

13. EU-Specific Rights

Legal Bases for Processing

Your Rights

• Access, correct, delete, or restrict processing.
• Data portability and objection rights.
• Complaints may be filed with your local regulator.

Cross-Border Transfers: Protected via EU Standard Contractual Clauses or Privacy Shield.